SEO: Get noticed online
When potential customers use a search engine do they find you, or your competitors? We use search engine optimisation to push you up the rankings on search engines like Google and Bing; a higher ranking means more traffic and more profit.
SEO is an incredibly cost-effective way of boosting your profile and, unlike many marketing techniques, it’s completely trackable. So we can assess our impact on your bottom line and constantly tweak our approach to maximise your return on investment.
We take pride in making sure that you’re getting noticed by the right people. We also work hard to ensure that you’re rising to the top of relevant search results, boosting brand awareness and consumer trust. As part of this, we undertake a thorough assessment of your site’s usability, making navigation easier for both search engines and customers.
PPC: Only pay for ads that work
With traditional advertising you invest up front and desperately hope that enough people respond to make it worth your while. PPC is different. You put the ad out and only pay when someone clicks through to your site.
We love PPC because it’s so transparent and easy to measure. You can see exactly how many people are noticing your ads and how many are responding to them. You can even track actual sales back to each ad, so you can be sure you’re getting the maximum bang for your buck.
PPC also gives you a whole host of unique insights into the behaviour of your customers and the ads can be constantly tested and tweaked. So we can ensure that everything we do is working as effectively as possible for your business.
Digital Marketing Strategy: Your online sales pitch
In the brave new digital world there are limitless ways to raise your profile. But not all are equally effective or appropriate for your business. We can help you figure out and implement the best tools for the job, getting your brand seen in the most effective and consistent way possible.
Social media: Spread your word
Social media is the modern-day speakerphone for a business. It’s important however, to ensure you’re saying the right thing, at the right time, that ultimately, is right for your business.
We’ll work with you to craft a rewarding social media strategy that’s inline with your business objectives. Whilst providing social campaign ideas and helping create posting schedules ensuring you speak to your customers at the right time. We can also advise you on how to best reply to those tricky customer comments. Or, we can manage the whole thing for you. Either way, we’ve got it covered.
Marketing audits: An expert opinion
Have a somewhat limited budget, but would appreciate some pointers on where you could improve your marketing activity? That’s where we can come in. Call us the digital versions of the fairy-godmother.
We visit your business, ask lots of questions to understand you, your goals, business objectives and overall company vision. From this, we’ll do a review of your marketing activity and provide you with strategic recommendations of what’s working well, what needs work and new technologies and techniques you need to be thinking about.
Interested? Get in touch here and we’ll get our wands at the ready.
BOMAN digi-days: Learn the tricks of the trade
There are plenty of digital marketing agencies out there who make things murky and confusing. Not us. In fact, we’re so committed to making the world of digital straightforward that we even deliver BOMAN digi-day workshops in schools and offices to help make sense of this often confusing area.
We can teach you everything from the basics, right through to more technical SEO skills. Drop us a line at firstname.lastname@example.org to find out more and book your first BOMAN digi-day workshop.